E-Commerce Tips
Starting an eCommerce business is exciting — but growing one? That’s where the real challenge begins. Whether you’re just getting your store off the ground or trying to scale your brand, having a smart digital marketing strategy is key.
At Digital Loop, we’ve helped dozens of startups build momentum online. Here are five essential strategies we recommend to every new eCommerce brand.
1. Get Your SEO Right From the Start
Search engine traffic doesn’t happen by accident. It starts with understanding what your customers are actually searching for. Use tools like Ahrefs or Ubersuggest to find the right keywords, and make sure your product pages, blog posts, and meta tags are optimized. Also — don’t sleep on site speed and mobile experience. Google pays attention, and so do your customers.
2. Build an Email Strategy That Actually Converts
A lot of startups treat email like an afterthought — big mistake. From welcome emails to abandoned cart reminders, automation can drive serious revenue. Segment your list, personalize your messages, and don’t just sell — provide value. A helpful tip or exclusive offer can go a long way.
3. Create Content That Helps (Not Just Sells)
No one wants to be sold to all the time. Instead, create content that answers questions, solves problems, or teaches something new. Think buying guides, how-to, or behind-the-scenes looks at your product. Valuable content builds trust — and trust leads to conversions.
4. Use Social Proof Everywhere
People trust people. Reviews, testimonials, customer photos — all of these build credibility. Don’t be shy about showing them off on your homepage, product pages, and even in emails. It’s simple, but super effective.
Want help putting this into action?
We work with growing eCommerce brands every day to build marketing that actually works — from SEO and content to email funnels that convert. Let’s talk about what’s possible for your brand. Reach out to us →