Why Digital Marketing Is Important for Business
me be crystal clear about one thing: Without a strong online presence, your business is literally non-existent.
Every company must promote themselves online, as they do for advertising on paper or TV, as consumers now only trust a business that has an online reputation. Hence, Google is the first step taken by online users, and serves to validate credibility, and this is the starting point for why traditional advertisements futile.
In this example, I aim to address the underlying issues and answers through a marketing strategy that appeals to everyone, regardless of whether someone is a founder of a startup, a neighborhood proprieter, or a big label lesser known brand, advocating on the marketer’s side.
Your Customers Are Already Online
This has truth – everyone is active on the internet 24 hours a day. Whether they are on Google, Instagram, checking emails, or watching videos on YouTube there is an opportunity. With the right marketing, propelling to the right audience serves as the next question.
How do you ensure that when users are looking for information, that you have already cemented your mark in their minds?
A company no longer needs to operate from a physical store in order to come face to screen with their competitors. Everyone is fighting head to head in a 21st century battle arena, and one guarantee that all can bank on is that it doesn’t require a bank account filled with dollar bills.
For small and growing businesses, it is easier to outperform competitors using organic SEO, social media, paid ads, and email funnels.
This is Quantifiable and Expandable
Compared to the old school marketing methods like billboards and flyers, this one is more useful.